Novacity AVM is the main shopping and life centre of Erdemli, a coastal town west of Mersin city. It serves both local residents and the holidaymakers staying in the resorts nearby, bringing fashion, a supermarket and dining together in one convenient, modern setting. For visitors based along this stretch of coast, it is the natural place to handle a shopping trip, stock up on essentials or simply enjoy a relaxed afternoon out of the sun, without travelling all the way into the bigger city.
Shopping, brands and the supermarket
As Erdemli's principal shopping destination, Novacity AVM gathers fashion and everyday stores in a single, easy-to-reach spot. You will find a range of clothing, footwear and accessory shops, typically alongside places for cosmetics and other essentials, covering most needs in one trip. The on-site supermarket is particularly useful, making it simple to pick up groceries, drinks and snacks, which is a real plus if you are staying in nearby self-catering accommodation. Because it functions as the town's central life centre rather than a sprawling out-of-town complex, it has a friendly, practical feel and a manageable size, so you can get what you came for without a long expedition.
Dining and the local atmosphere
Novacity is more than a shop stop; it is a gathering point for Erdemli and the surrounding resorts. The dining on offer ranges from cafes for a coffee and a sweet treat to places for a proper sit-down meal, giving you a comfortable spot to pause and refuel between browsing. The atmosphere is welcoming and local, which makes it a pleasant way to get a feel for everyday life on this part of the coast rather than a purely tourist experience. It is an easy place to cool off in air-conditioned comfort during the hottest hours, watch the town come and go, and enjoy a relaxed, unhurried break from the beach.
Who it suits and visit tips
Novacity AVM suits visitors staying in Erdemli and the nearby resorts who want a convenient shopping and dining centre close to home, without the trip into central Mersin. It is well suited to families and self-catering travellers thanks to the supermarket, and to anyone wanting essentials, a meal and some air-conditioning during the heat of the day. As the main centre for the town, it makes a sensible, low-fuss outing. Opening hours can vary by season and between individual stores and the supermarket, so it is worth checking before you go. Allow an hour or two for a comfortable visit combining shopping and a bite to eat.
How to get there from your hotel or resort
For visitors in Erdemli and the surrounding resorts, the easiest way to reach Novacity AVM is a private transfer or taxi from your accommodation with AlanyaTransferTaxi. We collect you at the door and drop you right at the centre, so there is no driving along the coast road and no parking to sort out. Prices are fixed and agreed in advance, hotel pickup is free, and our drivers speak English. Your driver can wait while you shop and eat, or come back at an agreed time, which is especially handy if you are buying groceries or carrying bags. You can book any time, day or night, on WhatsApp.